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Wednesday 23 January 2013

Google Panda Version#24 Update: a fresh pain to website owners


Google Panda
Google Panda

In January, 2011, Google announced that they will take strict action against those websites, which are on top search engine positions with low quality content and in this process Google released almost one update per month. Google impact at least 1% English search queries in each update.  

In this process Google released new Google Panda update version#24 and its impact 1.2% search queries in search engine results. Some websites has gone down and some has gone up.
If you would like to be unaffected from these Google panda updates then you have to improve your website content and website promotion methods. You can take following actions to save your website’s ranking on search engine. 

1.    Unique Content: Google always tells that content is the king in search engine optimization and unique content will help you not to be penalized. Content should be not only search engine friendly but also convey right and easy message to the users. 

2.    Never use keywords stuffing: Using more keywords will not help you to improve website ranking. If you will always use right information and keywords in your website content then you will always be free from any kind of penalization. 

3.    Content duplication by off-page optimization: Now you have to be more careful during the off-page optimization process because duplicate content and information can penalize your website in search engine optimization. 

4.    Weak Link building services: Inbound links to your website ranking are very important and you can get good website ranking only with quality inbound links. Spam inbound links can penalize your website so always go for quality link building services. 

5.    Right social media optimization: Today, Social media optimization is the key to promote your website and it should be with unique content and information. All participation should be real and effective. This process will increase your online presence and help you to optimize your website.
If you are doing true efforts then it will help you to improve your online presence on search engines.

Tuesday 22 January 2013

How to improve your website performance after recent Google Updates?



After recent updates in Google Algorithm, number of websites performance has been gone down and many businesses are missing their online business opportunities. If you would like to improve your online business as that was performing before then you have to tune up your website with all necessary changes.  
Credibility is one of the most important factors to improve your website ranking on all major search engines along with top most search engine i.e. Google but it is important to identify, which are these factors and how can you integrate these in your website. 

Following are some important factors, which can improve your website’s credibility. 


1.    Natural Back links: Someone said “Old is Gold” and this is one of the old factors, which play important role in website ranking but it is very important that quality and theme based inbound link building can only help you to improve your website’s credibility as well as ranking. 
 
2.    Outbound links: This is also very important factor in search engine ranking and right outbound links send a positive message to all search engines that you are only voting to theme based websites. You will be considered as responsible and good website to work according to search engine algorithm.
 
3.    Broken Link free website: Search engine will treat your website more trustworthy if it is error free and don’t have any broken links or missing images. If your website has spelling mistakes and not able to convey right message to visitors then your website will lose trustworthiness. 
 
4.    Website Traffic: If your website is popular and have number of visitors then your website will considered as more trustworthy than other website, which has less traffic. 
 
5.    Easy Navigation & Attractive Design: If your website design is attractive and any user can get relevant information on website in just few clicks then your website will have better credibility. 
 
6.    Social Community: Social community participation is very important factor in today’s internet marketing. If you have very good social reputation and you are getting very good amount of traffic then you will be able to improve your website’s credibility. 


 If you want to improve your website ranking then you have to work on your website credibility. Once you will have good credibility then you will get good market reputation as well as good ranking.